Following our sponsorship of an event at Europe’s Strongest Man in July 2016, the October edition of Muscle & Fitness contains a feature on the history making, the 500kg Dead Lift by Eddie Hall that took place at the World Dead lift Championships, during Europe’s Strongest Man.

The photos are by Zoie Carter-Ingham and on page 24 is a photo from our sponsored event the frame carry, featuring none other than “The Mountain” Thor and Terry Hollands!

The event is being aired on TV at Christmas on Channel 5, then on demand for the next 12 months.