13662150_10153565544461039_6962825080987448489_oRelyOn Guarding & Security Services Ltd were a proud sponsor of Europe’s Strongest Man held on July 9th 2016 working with Giants Live.

The competition was held at the First Direct Arena and made history, not only was it the largest ever crowd at a strong man competition of nearly 10,000 people attending and 3 world records were also broken.

A new Deadlift World Record of 465kg was set first with 3 athletes achieving this lift, Eddie Hall, Benedikt Magnusson and Jerry Pritchett. Eddie Hall then went onto smash that World Record by deadlifting what was thought to be the impossible weight of 500kg immediately setting another New World Record!

AAA_2477Laurence Shahlaei (Big Loz) originally from Cheltenham now living in Swindon broke his own World Record in the car walk and also went on to win the title of Europe’s Strongest Man, the first competitor from the UK to do so since the 1980’s.

The event RelyOn sponsored was the frame walk, which Big Loz also won. Photos of Loz and Mark Felix by Zoie Carter-Ingham Photograph

“Laurence Shahlaei Winner Europe’s Strongest Man 2016 – Thank you RelyOn for supporting such an incredible event”

The event will be televised this Christmas on Channel 5.






Loz and Eddie ESM 2016